Audi – The Doll that choose to drive

The Doll That Chose to Drive: A Christmas Tale of Empowerment

2016

This holiday season, step into the inspiring world of The Doll That Chose to Drive, a heartwarming story of courage, individuality, and breaking stereotypes.

Follow the journey of a brave doll who defies expectations by taking the wheel of an Audi R8. Her exhilarating adventure through a supermarket, accompanied by a cast of unique toys, weaves a narrative of empowerment and hope—perfectly capturing the spirit of the holidays.

Released in 2016, this groundbreaking campaign by 23lunes Creative Animation Studio became a global phenomenon:

Over 70 million views
230,000 shares
300 million global impressions
Celebrated in more than 30 countries
Awarded Best Advertising Spot in Spain
With its cinematic visuals, festive charm, and powerful message, The Doll That Chose to Drive redefined automotive advertising and continues to resonate as a timeless classic.

Why Watch It This Holiday Season?
This inspiring tale is more than just a campaign—it’s a celebration of courage, freedom, and the magic of charting your own path. Gather your loved ones and relive the joy of this empowering story that reminds us all to believe in ourselves and embrace the holiday spirit.

Created with care and creativity by 23lunes Creative Animation Studio.

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