Ceres Brewery: A City Transformed by Rhythm and Rebellion
2016
In this bold and vibrant animated ad, the city comes alive through rhythm, energy, and the unmistakable spirit of Ceres Brewery. Streets transform into a magical beer factory, where every beat, movement, and sound turn the urban landscape into a pulsating celebration of creativity and rebellion.
This piece is more than an ad—it’s a tribute to rhythm, individuality, and urban culture. From graffiti-covered walls to rockers and punks moving to the city’s dynamic pulse, every corner of this world is brought to life in a visual symphony of color, music, and animation. The result is a rebellious and energetic experience that reimagines the cityscape as a tribute to life’s most expressive moments.
Ceres Brewery invites viewers to immerse themselves in a place where urban art, music, and the spirit of freedom blend seamlessly, creating a journey unlike any other. A celebration of bold ideas and unique character, this film brings the energy of the streets to the screen, transforming the ordinary into something magical.
Created with passion and precision by 23lunes Creative Animation Studio.
Credits
Client
Ceres
Agency
Bcube (Milano)
Production Company
The Family (Milano)
Animation Studio
23Lunes (Barcelona)
Executive Producer
Stefano Quaglia (The Family)
Director
Jordi García
Art Director, Shading and Lighting
Bor Arroyo
Producers
Benedetta Maestro (The Family)
Angee Marcazzan (Post23)
Animators
Héctor Muñoz
Pablo Iglesias
Modellers
Miguel Miranda
Xavi Santed
Character Supervisor
Bor Arroyo
Pipeline TD
Salvador Olmos
Rigging
Eric Moliner
Concept Artist and Character Designer
Luis Gaspardo
Liquid Simulation
Carlos Parmentier
CG Generalist
Daniel Escalé
Cloth Simulation
Kris Maevskaya
Postproduction/Color
Jordi García
Yeti Groomer
Salvador Olmos
Editor
Pep Collados
Motion Capture Actor
Jordi García
Special Thanks
BCube and The Family