Ceres

Ceres Brewery: A City Transformed by Rhythm and Rebellion

2016

In this bold and vibrant animated ad, the city comes alive through rhythm, energy, and the unmistakable spirit of Ceres Brewery. Streets transform into a magical beer factory, where every beat, movement, and sound turn the urban landscape into a pulsating celebration of creativity and rebellion.

This piece is more than an ad—it’s a tribute to rhythm, individuality, and urban culture. From graffiti-covered walls to rockers and punks moving to the city’s dynamic pulse, every corner of this world is brought to life in a visual symphony of color, music, and animation. The result is a rebellious and energetic experience that reimagines the cityscape as a tribute to life’s most expressive moments.

Ceres Brewery invites viewers to immerse themselves in a place where urban art, music, and the spirit of freedom blend seamlessly, creating a journey unlike any other. A celebration of bold ideas and unique character, this film brings the energy of the streets to the screen, transforming the ordinary into something magical.

Created with passion and precision by 23lunes Creative Animation Studio.

Client

Ceres

Agency

Bcube (Milano)

Production Company

The Family (Milano)

Animation Studio

23Lunes (Barcelona)

Executive Producer

Stefano Quaglia (The Family)

Director

Jordi García

Art Director, Shading and Lighting

Bor Arroyo

Producers

Benedetta Maestro (The Family)
Angee Marcazzan (Post23)

Animators

Héctor Muñoz
Pablo Iglesias

Modellers

Miguel Miranda
Xavi Santed

Character Supervisor

Bor Arroyo

Pipeline TD

Salvador Olmos

Rigging

Eric Moliner

Concept Artist and Character Designer

Luis Gaspardo

Liquid Simulation

Carlos Parmentier

CG Generalist

Daniel Escalé

Cloth Simulation

Kris Maevskaya

Postproduction/Color

Jordi García

Yeti Groomer

Salvador Olmos

Editor

Pep Collados

Motion Capture Actor

Jordi García

Special Thanks

BCube and The Family

STILLS


ART