Dinosaurus – Universe
Dinosaurus – Universe
Cuétara's Dinosaurios, redesigned by 23lunes for a fast-paced short-form campaign. In 2020, we refreshed the character system, sharpened silhouette readability, and built a playful visual language designed to work in very short runtimes. Across the series, each spot keeps a consistent world while exploring a different comedic beat with strong timing, expressive acting, and high-contrast staging for broadcast and digital.
In 2020, 23lunes reimagined Cuétara's Dinosaurios for a new series of short-format spots. We refreshed the character design system, improved silhouette readability, and tuned performance for fast comic timing.
The campaign keeps one coherent visual universe while each film explores a different beat: dance, chase, theft, surprise, and physical comedy. The result is energetic storytelling built for both broadcast and digital viewing.
From concept to final animation, the objective was clear: a recognizable Cuétara world with stronger personality, cleaner staging, and a more contemporary finish.